70k - 125k USD
Account Manager
Those working in this field work to plan, coordinate, and direct advertising campaigns for clients of their advertising agency. They confer with clients to determine advertising requirements and budgetary limitations, utilizing knowledge of product or service to be advertised, media capabilities, and audience characteristics. Collaboration also occurs with agency artists, copywriters, photographers, and other media-production specialists to select media to be used and to estimate costs. Following this interaction, they submit proposed programs and estimated budgets to clients for approval.

Other duties include coordinating the activities of workers engaged in marketing research, writing copy, laying out artwork, purchasing media time and space, developing special displays and promotional items, and performing other media-production activities. All work is done with the goal of carrying out the approved campaign.
Related Programs:
Business / Small Business Mgt/ Entrepreneurship
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