60k - 155k USD
Art Director
Despite the title, an advertising art director isn't necessarily the head of an art department. In modern advertising practice, an art director typically works in tandem with a copywriter. The team usually works together to devise an overall concept for the ad, commercial, mailer, brochure, or other advertisement. The copywriter is responsible for the textual content, the art director for the visual aspects. But the art director may come up with the headline or other copy, and the copywriter may suggest a visual or the aesthetic approach. Each person usually welcomes suggestions and constructive criticism from the other. Ideally, the words and visual should not parrot each other; each should enhance or enlarge the other's meaning and effect.

Art director/copywriter teams' working methods vary, but generally the copywriter is more involved in the process of gathering information from the client or account executive, while the art director remains more involved through production. At the extreme, a writer might simply submit hand-written text and strategic instructions to the art director, who then contributes the visual aspects.
Related Programs:
Communications / Communications
Choose from the following schools:
Copyright ©2011   Phone: 425-516-4806