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Advertising Management
Advertising management involves the whole process of advertising. It is a function of marketing starting from market research, continuing through advertising, and eventually leading to actual sales or achievement of an objective. Regard is also given to evaluation of the whole cost-benefits that were involved in the whole exercise.

Advertising management incorporates various specialized sub-functions like media strategy, message strategy, media planning, media buying etc.

While advertising management is an inseparable part of the marketing department, usually, the marketing department of an organization is concerned more with market research and evaluation of results. All the critical processes of advertising management are generally outsourced to specialized advertising agencies.
Related Programs:
Business / Management
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